During the final season, Alex and Ani launched a Game of Thrones jewelry line, and heavily promoted it in-store.
The jewelry retailer Alex and Ani did this really well when the famous HBO series Game of Thrones was still on the air. Consider pop culture or current eventsĭepending on your products and customers, you could even incorporate pop culture into your displays. Our window is all ready for #autumn are you? #autumnleaves #autumnweather #autumncolors #pinkpointesdancewear #danceshop #dance #shop #windowdisplayĪ post shared by Pink Pointes Dancewear on at 6:06am PDTĪccording to Laura, the effort was a success, and several people walked in complimenting it. Matens and great for stomping in piles of leaves.” “It happened to be September and the leaves were beginning to change so I made a display with hundreds of leaves in beautiful autumnal colors and this pair of boots on top as they looked like Dr. It’s a split sole dance shoe but looks like a boot,” she recalled. “When I first took over running our shop the new Bloch Militare boot has just come out. A while back, Laura Watkins, the owner of the store, decided to use autumn as inspiration for her store’s display. Take Pink Pointes Dancewear, a UK-based dance shop. Or, if a particular season is in full swing, come up with relevant themes to use in your displays. If people are gearing up for the back to school season, make sure your store visuals reflect that. You can do that by incorporating trendy and seasonal elements into your displays. Give people new and relevant reasons to check out your store.
Nothing keeps people away more than a stale and outdated store, so if you’re looking to increase footfall, one of the first things you should do is freshen up your windows and in-store displays. Keep up with the seasons - and pop culture Go through them and try to incorporate these pointers in your retail marketing strategy. To answer that, we’ve compiled 10 ideas and examples for how to increase retail footfall. After all, more visitors lead to more opportunities to drive sales, which means a higher bottom line and healthier business overall.īut how exactly can you drive footfall to your retail location? If you’re a brick and mortar merchant, we’re willing to bet that you’re constantly cooking up ways on how to increase walk-ins in your retail store.
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